A practical guide to JSON-LD structured data for small apps — which schemas to ship, how to validate them, and the rich results they unlock.
Structured data is the highest-leverage SEO work a small team can do. A few lines of JSON-LD can earn star ratings, FAQ dropdowns, and article cards — visual real estate that plain blue links never get.
Here is what to ship, in priority order.
For a micro-SaaS, four schemas cover 90% of the value:
| Schema | Where | What it unlocks |
|---|---|---|
SoftwareApplication | Homepage | App rich result, price, rating |
Organization | Homepage | Knowledge panel, logo |
BlogPosting | Every article | Article cards, author, date |
FAQPage | Support/pricing | Expandable Q&A in results |
The single most important schema for a SaaS. It declares your app's name, category, price, and publisher.
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "MyApp",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"price": "10",
"priceCurrency": "USD"
},
"description": "What the app does in one sentence.",
"url": "https://myapp.space"
}
Common mistakes: using WebApplication instead of SoftwareApplication (both are valid, but SoftwareApplication is more specific), and omitting offers (which kills the price rich result).
Tells search engines who you are. Pair it with sameAs linking to your social profiles to build the entity graph.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "My Company",
"url": "https://myapp.space",
"logo": "https://myapp.space/og-image.png",
"sameAs": [
"https://twitter.com/myapp",
"https://github.com/myorg"
]
}
Every article needs one. It declares headline, author, dates, and image — the inputs for article rich results and AI citation.
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "Article Title",
"description": "One-sentence summary.",
"url": "https://myapp.space/blog/slug",
"datePublished": "2026-11-15",
"dateModified": "2026-11-20",
"author": { "@type": "Person", "name": "Author Name" },
"publisher": { "@type": "Organization", "name": "My Company" },
"keywords": "seo, geo, structured data"
}
Mark up your support or pricing FAQ as FAQPage to earn expandable Q&A in search results. Each question needs an acceptedAnswer.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "Is there a free tier?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — 3 generations per day, no card required."
}
}]
}
Invalid JSON-LD is worse than none — it erodes trust. Use:
Run both on every schema change.
Hand-written JSON-LD drifts out of sync with your content. Generate it from typed functions that take your article or app config as input. SpaceZero's build generates the sitemap, llms.txt, RSS, and per-route WebPage schemas at build time from a single route config. Every article page is prerendered with BlogPosting + BreadcrumbList plus its full content as static HTML.
SoftwareApplication + Organization on the homepage.BlogPosting on every article.FAQPage on support and pricing.BreadcrumbList on deep pages.Ship one through four and you have covered the schemas that actually move rich results.